A Featured Snippet corresponds to the position “0” in the organic search results. Featured snippets are highlighted articles that answer the search query in direct and concise sections. The searcher does not have to call up a web page, but finds the answer to his question directly in the search results. The Featured Snippet is played out or displayed before the organic search results. Thus, posts in the Featured Snippet Box receive additional attention and accordingly a higher CTR and more traffic on the corresponding website.
How are featured snippets displayed?
The Featured Snippet can be displayed in several ways:
- Text Snippet
- Listen Snippet
- Table snippet
- Video Snippet
It may happen that a matching image from another website is displayed in addition to the featured snippet in text form. In addition, the title of the article and the URL of the website are displayed when the snippet is played out. The remaining organic search results slide further down due to the Featured Snippet. The meta description, which should be stored for each subpage, is also not displayed in this case. By displaying a featured snippet, the website can gain organic growth.
Thematically relevant sub-pages: