In our July blog post, we already covered Core Web Vitalsand why they are important as of May. Now there is new information, which should make it easier for Google to evaluate based on the field data.
Google: Clear URL structure
For the recognition of related pages and the associated evaluation by Google, it is important to maintain a clear URL structure.
THOUGH: If there are pages on the website with good as well as with bad values in the performanceat the Core Web Vitals, it should be noted that Google does not lump the pages with good values and those with bad values together. Otherwise, this could have negative side effects on the Core Web Vitals.
Help Google with a proper grouping
John Mueller already explained on December 4 in the Google Search Central SEO Office Hours that Google bases the grouping of URLs on the content as well as on the URL structure.
For website operators, this means that similar pages should be grouped together based on URLs whenever possible. For example, all pages belonging to a blog or to a range of services can be grouped together with subdirectories such as “blog” or “services”.
However, Mueller also explained that this does not necessarily lead to the desired grouping. If there are only a few data points for the pages, it could also happen that pages from different areas are combined.
However, the data situation could also improve over time, as Mueller clarified.
In summary, starting in May with the Page Experience Update, Google will use Core Web Vitals as ranking factors for mobile search and will decide how sites perform and how they are grouped depending on the data.