A change has crept into the YouTube help pages that channel operators should take a closer look at. Specifically, it’s about commercial breaks in long videos.
Currently, mid-roll ads are only possible for videos longer than 10 minutes. From the end of July, these ads can also be displayed in videos with a minimum length of 8 minutes. As part of this change, mid-roll ads will be enabled for all eligible videos. This affects both future uploads and existing videos, and applies even if mid-roll ads were previously disabled. Nothing changes for videos that already contain mid-roll ads. If you feel your content is not suitable for mid-roll ads, you have until July 27, 2020 to adjust your settings in YouTube Studio accordingly.
This means that unless you react to the change and turn off mid-roll ads, in the future there will be ads starting at 8 minutes, instead of 10 minutes as before. The deadline for this is 27.07.2020!
How does the change affect YouTube?
This significantly increases the frequency of advertising, which in the end brings YouTube more revenue, as well as the channel operators in monetization. In the end, one or the other user will also react angrily to the fact that there are more ads within the videos. Even if YouTube wants to show them in natural breaks – ads remain ads.
In the long term, this step will consciously or unconsciously push users even more into the paid version of YouTube, which does without advertising at all. So in many ways it’s a smart move by YouTube, but of course they are watching very closely how users react to this change.