Janina Spies

About Janina Spies

"SEO is not a sprint, but a marathon" (source of this wisdom: unknown).
SEO is my hobby and a big part of my job. I was allowed to experience the WWW when Google was just starting in 1998 and I gave everything 20 years ago to bring my first own website to the top positions in the search engines. Since then, SEO has been the most exciting and challenging online marketing discipline for me. :-)

22. May 2023

Gendering and SEO – this is how it works!

Clients, colleagues, tax consultants, doctors, painters, everyone - what stands out? That's right, all these are (professional) terms that use the

31. March 2023

Google Core Update in March 2023

On 15 March, Google officially announced a new Google Core Update. These updates are also called "fundamental updates". Past Core Updates often

15. March 2023

ChatGPT: Morals & Ethics

Everywhere we read and hear about ChatGPT right now. It is virtually impossible to avoid this topic. We describe it with words like "new",

8. February 2022

Direct Traffic in Google Analytics

Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply

10. November 2021

Google: Page Experience becomes desktop ranking factor

May 2021, Google has reported that Page Experience will soon have an impact on desktop search rankings. Previously, this was only the case for mobile

20. April 2021

SEO Share of Voice (SOV)

Admittedly: A few weeks ago I really noticed the term "Share of Voice" for the first time and dealt with it. And that's because we received a request

15. April 2021

User Experience or: Core Web Vitals

7. December 2020

Google Core update confirmed in December

At the beginning of December, Google officially confirmed via Twitter that there is a new algorithm core update called "December Update". Later

12. November 2020

Google speaks HTTP/2 from November 2020

Back in September, Google announced it in the official Google Webmaster Central Blog: Starting in November 2020, Google will start crawling websites