Janina Spies

About Janina Spies

"SEO is not a sprint, but a marathon" (source of this wisdom: unknown).
SEO is my hobby and a big part of my job. I was allowed to experience the WWW when Google was just starting in 1998 and I gave everything 20 years ago to bring my first own website to the top positions in the search engines. Since then, SEO has been the most exciting and challenging online marketing discipline for me. :-)

8. February 2022

Direct Traffic in Google Analytics

Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply

10. November 2021

Google: Page Experience becomes desktop ranking factor

May 2021, Google has reported that Page Experience will soon have an impact on desktop search rankings. Previously, this was only the case for mobile

20. April 2021

SEO Share of Voice (SOV)

Admittedly: A few weeks ago I really noticed the term "Share of Voice" for the first time and dealt with it. And that's because we received a request

15. April 2021

What is Performance Marketing?

15. April 2021

User Experience or: Core Web Vitals

7. December 2020

Google Core update confirmed in December

At the beginning of December, Google officially confirmed via Twitter that there is a new algorithm core update called "December Update". Later

12. November 2020

Google speaks HTTP/2 from November 2020

Back in September, Google announced it in the official Google Webmaster Central Blog: Starting in November 2020, Google will start crawling websites

12. August 2020

Mobile First index: Only from March 2021 for all websites

Update on the Mobile First Index: FromSeptember 2020 March 2021, it will get serious for websites that are not yet mobile-ready.From then on, Google

20. July 2020

Shoploop: Google’s new experiment

Google is experimenting once again: It's about the video shopping platform Shoploop, where products can be discovered, rated and purchased.The app is