Google Analytics is one of the most used tools in the field of web tracking. Millions of companies already use the tool for their data analysis. The
TikTok Marketing – App now already with 100 million active users in Europe
In September 2020, TikTok published user figures for Europe for the first time, and they are astonishing. Of the 800 million users worldwide, over 100
My internship at Hello Performance
Who I am at all? Hello Performance's first intern. My name is Hanna, I'm 20 years old and I'm currently studying online communication at Darmstadt
Virtual reality becomes a marketing tool
The topic of virtual reality is currently in vogue in marketing and opens up numerous opportunities for companies to revolutionize their marketing
Advertising with a difference: Google launches three-dimensional advertising for the first time with “Swirl”
Google launched the new advertising format "Swirl" for display ads this year, making three-dimensional advertising possible for the first time
Mobile First index: Only from March 2021 for all websites
Update on the Mobile First Index: FromSeptember 2020 March 2021, it will get serious for websites that are not yet mobile-ready.From then on, Google
Shoploop: Google’s new experiment
Google is experimenting once again: It's about the video shopping platform Shoploop, where products can be discovered, rated and purchased.The app is
YouTube advertising even more frequent from 27.07.2020
A change has crept into the YouTube help pages that channel operators should take a closer look at. Specifically, it's about commercial breaks in long
What is Performance Marketing?
Performance Marketing? What does it actually mean, how does it differ from "normal" online marketing and is there a