At the end of Q3 2022, Google will automatically transform all Smart Shopping and all local campaigns into Pmax campaigns. As early as April,
No more Google Universal Analytics? – Radical conversion to GA4
Google has announced that as of 01 July 2023, no new data will be processed in the standard properties. What does this mean for your website and what
How does influencer marketing work?
We all know them - influencers now make up the majority of social networks. It is their job to take others along in their private everyday life,
Google Page Experience Update for Desktop finally rolled out
We already reported last year in November, now the time had come: Last week the rollout for the Google Page Experience Updatefor Desktop started. The
Direct Traffic in Google Analytics
Have you ever questioned where the "direct hits" in your Analytics account come from or what exactly that actually means? Many assume it is simply
Google and its possible January updates: an overview
The last big updates in December are not long ago and the new year is not yet a month old, there is movement in the search results. According to
Instagram: 7 reasons for paid advertising on IG
With over 1 billion users, Instagram is one of the best-known social media platforms worldwide. 30 million people can be reached in Germany, according
Step by Step creation of a WordPress Website
Very important for our work is the creation of a serious and professional looking website. In the online market, websites are often the direct contact
SEO News: the November Google Core Update is complete
In mid-November, Google announced via Twitter another Google Core Update for 2021 and promptly rolled it out. In June and July of this year, there